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  • Go ahead, make some content someone could hate
  • Have we lost the plot about blogging? A conversation on the Superpath podcast
  • How I made a content strategy for my business in 4 hours
  • Envelope stuffing entertainment [January]
  • One year of experimenting with a print newsletter: results, reflections & what I learned
  • Envelope stuffing entertainment [November]
  • What does it look like to be in your corner?
  • “You should post about this more!”
  • For concision, draft on your phone
  • Do experiences matter?
  • What happens when you replace ads with art?
  • Extreme beachcombing, inspiration vs. imitation, and lovely sketchbooks
  • Make a spare key *before* you need one
  • Pancake art, 3,000 books, & bad brain metaphors
  • Where my ideas come from (lately)
  • In brand guidelines, “write like you’re talking to your best friend” is bad advice
  • Questions to ask before you hit “post”
  • Building in private is good for you
  • Don’t make the moldy blueberry mistake
  • Is formality really a sign of expertise?

Tag: audience

  • Go ahead, make some content someone could hate

    This is not about ragebait (please, no more ragebait). It is about making content that’s for someone… and *not* for someone else.

    April 2, 2026

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