Rachel on the Web

Go ahead, make some content someone could hate
Have we lost the plot about blogging? A conversation on the Superpath podcast
How I made a content strategy for my business in 4 hours
Envelope stuffing entertainment [January]
One year of experimenting with a print newsletter: results, reflections & what I learned
Envelope stuffing entertainment [November]
What does it look like to be in your corner?
“You should post about this more!”
For concision, draft on your phone
Do experiences matter?
What happens when you replace ads with art?
Extreme beachcombing, inspiration vs. imitation, and lovely sketchbooks
Make a spare key *before* you need one
Pancake art, 3,000 books, & bad brain metaphors
Where my ideas come from (lately)
In brand guidelines, “write like you’re talking to your best friend” is bad advice
Questions to ask before you hit “post”
Building in private is good for you
Don’t make the moldy blueberry mistake
Is formality really a sign of expertise?

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Tag: audience

Go ahead, make some content someone could hate

This is not about ragebait (please, no more ragebait). It is about making content that’s for someone… and *not* for someone else.

April 2, 2026

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