Tag: content strategy
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Go ahead, make some content someone could hate
This is not about ragebait (please, no more ragebait). It is about making content that’s for someone… and *not* for someone else.
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Have we lost the plot about blogging? A conversation on the Superpath podcast
I joined Alex Hilleary on the Superpath podcast a few weeks to talk about (what else?) my thoughts on blogging and how we can make it better. The following is an excerpted transcription of our conversation, lightly edited for concision and readability.
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How I made a content strategy for my business in 4 hours
I’ve talked to a number of folks in the past few months who do similar work to me and who I think have “good content” online, and when I asked them about their content strategies, most of them went “Uh, well…” And honestly, same. Why is it that I have made literally dozens of content…
Rachel on the Web 